I found that placing related articles in pages where users would expect them increased positive response to the posts. MyFitnesspal puts out great articles that can really benefit its users and should keep them in the app. From my research, users do not use the status or community pages and feel as if the blog articles on the homepage get in the way of the app’s purpose. While designing these pages, I kept thinking that there is a better way for the app to be structured where both user and business needs can be achieved. Through usability testing it is clear that restructuring the app’s IA and how it presents information improves the user experience and helps to keep MyFitnesspal’s purpose / use at the forefront. User concerns predominantly focus around a cluttered interface, the app losing focus with its original mission, and not having necessary information readily available. The majority of users categorize MyFitnesspal as a calorie counting app / weight loss tool, and have always thought of it as that. I read through several review platforms and noticed that many pain points began to surface after Under Armour bought the company. There is also a common consensus amongst app review sites that users report enjoying competitor app interfaces more than MyFitnesspal’s. However, the competing apps offer a community based experience for its users that attempt to aid and support them on their journey. Compared to its competitors, MyFitnesspal has the largest food database, with over 12 million options listed. When categorizing MyFitnesspal as an app for weight loss, its main competitors appeared to be Weight Watchers, Lifesum, Loseit!, and Noom. I conducted desktop and market research to identify MyFitnesspal’s main competitors and to understand user’s perspectives and use of MyFitnesspal.

Apps better than myfitnesspal